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The Wiley Group Program Book
Steven B. Wiley, a motivational speaker based in Gettysburg, wanted a promotional book to use as a sales tool. Each of his 4 programs uses an aspect of the Civil War as a metaphor to illustrate his leadership development strategies. I decided to make the book look like a soldier's field notebook, using actual historical photos, a handmade leather folio, and wrap the whole package in a wool blanket tied with twine. The finished product is beautiful and received incredibly positive response from The Wiley Group's prospects.