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Homework Help
F&M Trust likes to advertise their Home Equity Loan product every spring and fall. For this fall campaign I thought a "back to school" theme would resonate with borrowers, so we went with "Homework Help" and a very engaging colorful photo to illustrate. As with all of F&M Trust campaigns, I applied this theme to newspaper ads, outdoor boards, statement inserts, posters, handouts, various consumer inserts and animated web banner ads.
©2013 JEFF STOCKWELL