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Bachleda Advertising Identity
Bachleda Advertising, based in Schaefferstown, PA, wanted to update its corporate identity. We decided to go with a clean, contemporary look, while still maintaining a warm feeling. I kept the pretzel-shaped "B" icon, using the color version very small and adapting it into a much larger, more subtle watermark. The reverse side of the business card is flood printed in the very warm pumpkin orange from the pretzel mark. The design was carried across letterhead, business cards, envelopes and notepads.