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"Freedom Quest" Home Equity Loan Campaign
AmeriCU Credit Union created a special home equity line of credit that they called Freedom Quest. Using the word "quest" as a springboard, I proposed a high-adventure, world travel theme for the execution. The campaign consisted of a direct-mail postcard, newspaper ads, lobby posters, statement inserts, an animated television ad, radio spots and animated web banner ads.
©2013 JEFF STOCKWELL